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If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.¹ In other words, it wouldn’t really be a “computer”. It would be the new iPad.
A smart video editor.
64-bit architecture. Four-core design. Over 3.3 billion transistors. Translation: iPad is incredibly fast. Which comes in handy when you want to edit a 4K video, play graphics-intensive games or experience the latest augmented reality apps.
Create, edit and show
iPad packs enough power to use multiple apps all at once. Work on your business plan while doing research on the web while making a FaceTime call to a colleague at the same time. It’s even easier than it sounds.
View the anatomy
of a frog in AR.
Augmented reality (AR) is a new technology that brings virtual objects into the real world. And every aspect of iPad — from the display to the processing power to the cameras to the motion sensors — is designed to make AR apps more magical than ever before.
Augmented reality apps fundamentally change what you’re capable of. Learn something new whether you’re inside or outside a classroom. Solve everyday problems. Immerse yourself in entertainment and games. With iPad and AR, the possibilities are endless.
iPad has always been a great way to get what’s in your mind down on the page. And now you have a new way to do it. Write notes, paint a watercolour or sign a lease. With Apple Pencil, you’ll do it all with pixel-perfect precision and responsiveness. Use it as naturally as you would a pencil, while doing a whole lot more than you would with one.
Built-in front and back cameras allow you to shoot gorgeous photos and cinematic videos, scan documents, make FaceTime calls or even create a floor plan using augmented reality.
At less than half a kilo and only 7.5mm thin, iPad is a breeze to take wherever you go. It’s built to be durable, so you have peace of mind knowing you can take it anywhere. And it’s just as beautiful as it is portable — available in silver, space grey and a new gold.
With all-day battery life, iPad gives you more time to surf, write, draw, work, shop and whatever else you need to do between charges.³
Sketch, paint and illustrate,
anywhere you are.
The 9.7-inch Retina display is an immersive way to experience all the things you can do with iPad. Whether you’re writing a business plan or painting a masterpiece, the spacious display offers a vividness and clarity that’s so stunning you can’t help but touch it. Which is exactly the point.